Insures your list is accurate
Reduces Printing and Mailing Costs
Reduces Postage Costs
Makes future upkeep easy
Many people feel that list maintenance is only for large mailings and people using bulk mail.
In fact every business can save money by keeping their lists accurate. In fact a company’s lists can have as much as a 20% error rate. That mean for every $500 you spend in Printing, Prep and Postage for a mailing $100 is wasted. Having your list cleaned means making sure all your data is laid our correctly, de-duped and the addresses standardized, and your data is CASS certified. Many other options are available depending on your needs including Enhancing your data. Verifying that your recipients are still at the address you have is very important. That is what the new “Move Update” or NCOA (National Change of Address) is all about. This insures that money is not wasted.
