Profitable Turn-key Direct Mail programs
Mail Campaign Strategies
Mailing Services
Mail Piece Selection
List Selection
Direct Mail done right can be one of the best returns on your marketing dollar. It takes the right mix of the correct list and the correct message presented the correct way at the correct time. We have the expertise and years of experience to handle your campaigns effectively and produce results.
First is selecting and building the right list for your campaign. Let’s look at your current customer list and understand what your best customers look like demographically. Building a targeted list that mirrors your best customers greatly increases the response rate. This step is the number one criteria for a successful database marketing campaign. More sales are made from a campaign when the recipient feels as if they have “Qualified” to receive this offer (Not EVERYBODY gets an offer…). They know the difference when the offer is really for someone of their economic standing or whether it merely says that on the mail piece.
What is the message you want to communicate on your mail piece?
Make only one or two points of what your product is and why your product or service should be of interest. Refer to your website for more information and give customers an incentive to act now. Your mail piece does not have to do all the selling for you, but it should excite and peak the interest of the reader and leave them wanting more.
Now we concentrate on how the mail piece looks.
Should it be a postcard, oversize postcard, bi-fold or tri-fold flyer? We work with graphic designers that understand direct mail to craft the presentation of your message. It should look professional, attractive and in 5 seconds or less give the reader a reason to contact you now.
Contact us for how these principles relate to your specific needs.
